Strategic Analysis Paper Research Example | Topics and Well Written Essays - 2500 words

Strategic Analysis - Research Paper Example The mission statement for the company reads, â€Å"Our mission is to be the most customers focused and cost efficient vehicle and equipment rental/leasing company in every market area we serve. We will strengthen our leading worldwide positions through a share value culture of employee and partner involvement, by making strategic investments in our brands, people and products. The focus of everything we do will be to continuously improve our shareholders value† (Statements-Slogans-Info, 2008). In terms of the Vision Statement, Hertz Director declares, â€Å"It will be the first choice brand for vehicle and equipment rental and total mobility solutions† according to Statements-Slogans-Info (2008). According to Hoovers Incorporated (2011), the major competitors for Hertz are Avis Budget Group, Enterprise- Rent-A-Car and United Rentals Inc. These companies compete in a market segment that includes car and truck rental, commercial and industrial equipment leasing and industrial manufacturing (Hoovers Incorporated, 2011). Hertz Global Holdings Incorporated had appeared in the Fortune 500 Magazine, which is a company that provides facts about top American companies that are incorporated the country, are listed publicly and are making contribution to the development of the economy, in 2008, according to Company-Statement-Slogans-Info (2008). The company targeted customers, which are served through its agents and licensees, who leases or rents vehicles, tools, heavy equipment, and used heavy equipment for sale, ranging from major industrial companies and local contractors to the ordinary leisure seeking or vacationing consumers. Services are provided via 315 branches across the country (ABC12.com, 2011). Since 2007 Hertz Global Holdings has seen changes in the United States and foreign countries legal and regulatory environments that has caused disruptions in operations, especially in the type