Competitive Profiles Matrix of Walmart Essay Example | Topics and Well Written Essays - 500 words

Competitive Profiles Matrix of Walmart - Essay Example However Kmart has emerged as the main competitor to the Retailer (Houston, 2006). Company Strengths Compared to Kmart, Wall Mart operates in more countries and this gives it a larger market space that results to high sales turnover. While Wall Mart is based in 14 countries, Kmart is only based in 5 countries. Shopping in Wal -Mart is convenient, Wal -Mart stores are equipped with almost everything a customer would be searching for under one roof, a customer has the liberty and privilege to shop for everything from one point and during any time of the day. The numbers of products offered by Wal Mart are more varied compared to Kmart’s, this gives it a differential advantage, keeps Wal-Mart ahead of it. Wal -Mart goods are low, this is attained because the Retailer has entered into huge contracts with suppliers like MacDonald’s and Disney enabling it to get substantial discount, more over it buys products in mass attracting quantity discounts. Having a cost advantage over Kmart and other firms in the same industry gives it a higher ranking. This aspect enables families to save on money, some of the items that are sold at a cheaper price compared to other supermarkets are; sugar, fruit, vegetable and soda.