Strategic Analysis Paper Research Example | Topics and Well Written Essays - 2500 words

Strategic Analysis - Research Paper Example The mission statement for the company reads, â€Å"Our mission is to be the most customers focused and cost efficient vehicle and equipment rental/leasing company in every market area we serve. We will strengthen our leading worldwide positions through a share value culture of employee and partner involvement, by making strategic investments in our brands, people and products. The focus of everything we do will be to continuously improve our shareholders value† (Statements-Slogans-Info, 2008). In terms of the Vision Statement, Hertz Director declares, â€Å"It will be the first choice brand for vehicle and equipment rental and total mobility solutions† according to Statements-Slogans-Info (2008). According to Hoovers Incorporated (2011), the major competitors for Hertz are Avis Budget Group, Enterprise- Rent-A-Car and United Rentals Inc. These companies compete in a market segment that includes car and truck rental, commercial and industrial equipment leasing and industrial manufacturing (Hoovers Incorporated, 2011). Hertz Global Holdings Incorporated had appeared in the Fortune 500 Magazine, which is a company that provides facts about top American companies that are incorporated the country, are listed publicly and are making contribution to the development of the economy, in 2008, according to Company-Statement-Slogans-Info (2008). The company targeted customers, which are served through its agents and licensees, who leases or rents vehicles, tools, heavy equipment, and used heavy equipment for sale, ranging from major industrial companies and local contractors to the ordinary leisure seeking or vacationing consumers. Services are provided via 315 branches across the country (ABC12.com, 2011). Since 2007 Hertz Global Holdings has seen changes in the United States and foreign countries legal and regulatory environments that has caused disruptions in operations, especially in the type

Mockingjay Written by Suzanne Collins Essay Example for Free

Mockingjay Written by Suzanne Collins Essay B.Mockingjay, written by Suzanne Collins, is the third and final book to the hit series, The Hunger Games. Katniss Everdeen has ventured through the Hunger Games and the third Quarter Quell, and has been rescued by the rebels in District 13 and has been convinced to become â€Å"the Mockingjay,† which happens to be the symbol of the rebellion in Panem. As she takes lead of the rebellion Katniss demands that the leader of the district, President Coin, allow freedom to all Quarter Quell participants, including Peeta who has been manipulated and brain- washed by the Capitol. Katniss also demands that only she has the right to kill President Snow, leader of Panem. Aggravated and annoyed Katniss is kept in the dark from battles and works to create propaganda for the rebellion. Peetas brainwashing deeply effects and disturbs Katniss, but he slowly begins to improve after much treatment and therapy which had included major cake decorating. His friend from his childhood, Delly Cartwright, helps with his recovery by bringing up lost fond memories of their past lives. Not long after Peeta has become well enough to train with Katniss and her propaganda unit, in which they are then sent off on a mission to the Capitol. The rebels gain and convince and gain control of the districts and are able to begin an ambush on the Capitol. A propaganda filming in a safe Capitol neighborhood goes wrong, and Katniss and her team go deeper into the city with the hope of finding and killing President Snow. Many members of Katnisss team are killed, and Katniss is left alone and pushes toward Snow’s mansion, which has supposedly been opened to shelter Capitol children, but is actually intended to trap the kids and use them as human shields for President Snow. As she reaches the mansion, a hover plane with markings of the Capitol drops supply parachutes to the children which then explode, killing many of the children. A medical team ma de up of rebels, which also involves her younger sister Primrose, attempt to care for the wounded children but more parachutes are dropped and kill the rest of the children along with the medics. Katniss more raged than ever is determined to find Snow in order to avenge not only the District’s, but also her sister. After the victory of the rebels it has been decided that a Hunger Games will be held for the children in the Capitol. While recovering from the same explosion that killed her sister, Katniss accidentally runs into President Snow who is under house arrest. Snow tells her that he did not order the assault that killed Prim, saying he would have escaped if he had access to a hover plane. Katniss assumes it was Gale, but as he denies it she cannot help but face her doubt and finally comes up with the conclusion that President Coin had ordered the assault. At Snow’s execution, Katniss becomes aggravated and shoots Coin instead. The watchers of the execution become angry and begin to run around aimlessly stomping on President Snow until he is dead. Katniss is ordered back to District 12 after trying to commit suicide and after many months Peeta comes to join her and they both fall in love again with eachother and with Haymitch’s help write a book about the Hunger Games and tributes to keep their memory. C.Themes: 1.Bravery, a majorly used trait in the novel. Katniss along with the rest of the rebellion must stand up to the Capitol and take back their lives. Katniss must be brave in order to make the rebellion successful and to create a stronger world. 2. Loyalty, is a major themed used in Mockingjay. Katniss shows her loyalty to her family and all her loved ones. She expresses her loyalty to Peeta by showing her hope towards him to get better and wishing for him to become better. 3. Determination, is highly needed to be a character in the entire series of The Hunger Games. Katniss was determined to avenge not only her sister and the rest of her family, but the entire world. All of the districts depended on her as the lead of the rebellion to stop President Snow. D.Katniss was faced with the problem of leading the rebellion against the Capitol. â€Å"Yeah, so this is the deal. I’ll be you Mockingjay.† (Collins 38) Katniss takes up the role as the â€Å"Mockingjay† and becomes the face of the rebellion. Katniss changes from the beginning of not only Mockingjay, but also throughout the entire series of The Hunger Games. Katniss not only has become the face of the rebellion, but she has led all of Panem against the Capitol and had defeated it. â€Å"I’ll tell them how I survive it. I’ll tell them that on bad mornings, it feels impossible to take pleasure in anything because I’m afraid it could be taken away.† (Collins 390) Suzanne Collins used very specific wording to describe the characters and setting in the book Mockingjay. â€Å"My name is Katniss Everdeen. I am seventeen years old. My home is District 12. I was in the Hunger Games. I escaped. The Capitol hates me†¦Ã¢â‚¬  (Collins 4) Though Collins doesn’t go too much into detail to describe characters or setting she does explain events and characters in an very succinct manner. A major symbol in Mockingjay is the â€Å"Mockingjay.† Katniss represents the Mockingjay, which symbolizes the rebellion against the Capitol. The jabberjay was a bird that was used by the Capitol as spies but was compromised by rebels. The Capitol had realized they were being fed false information by the rebels and were left alone in the wild where they mated with mockingbirds hence the name Mockingjay. â€Å"I take a deep breath. My arms rise slightly as if recalling the black-and-white wings Cinna gave me then come to rest at my sides†¦ â€Å"Im going to be the Mockingjay.† (Collins 31) E.The book Mockingjay was a very entertaining book and was also a part of a very entertaining series. This book was recommended by a family member and the dialogue and the descriptions were captivating. I would recommend this book to anyone who is a fan of the genre and tell them that his series was a great one. The book was very absorbing and seemed to end too fast.

The Other Road in Robert Frosts The Road Not Taken Essay -- Road Not

The Other Road in Robert Frost's The Road Not Taken  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   In his celebrated poem "The Road Not Taken," Robert Frost describes the decision one makes when reaching a fork in the road. Some interpret Frost as suggesting regret on the part of the traveler as to not choosing the path he forgoes, for in doing so he has lost something significant. Others believe he is grateful for the selection, as it has made him the man he is. The diverging roads are symbolic of the choices society is faced with every day of life. Choosing one course will lead the traveler in one direction, while the other will likely move away, toward a completely different journey. How does one know which is the right path; is there a right path? The answer lies within each individual upon reflection of personal choices during the course of life's unfolding, as well as the attitude in which one looks to the future.    David Wyatt writes, "Nowhere in Frost is the tension between surprise and anticipation, wayward experience and the form into which it is cast or forecast, more acute than in 'The Road Not Taken'" (129). As the poem is read, one cannot help but be pulled into the questions of which road will be chosen, how they differ, and what will become of the traveler. Perhaps some hope to find guidance for their own journeys by seeking answers in Frost's work. According to Michael Meyer, "The speaker's reflections about his choice are as central to an understanding of the poem as the choice itself." (97) Frost himself admits, "it's a tricky poem, very tricky." (Pack 10)    In the opening stanza, Frost describes coming to a point during a walk along a rural road that diverges into two separate, yet similar paths. The narrator finds that he ... .... Online. World Wide Web. 20 Jul. 2000.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   . Frost, Robert. "The Road Not Taken." The Poetry of Robert Frost. Ed. Edward Connery, Lathem. New York: Hot, Rinehart and Winston, 1969. 105. Mertins, Louis. Robert Frost: Life and Talks - Walking. Norman: University of Oklahoma Press, 1965. 135. Meyer, Michael, ed. The Bedford Introduction to Literature. 5th ed. Boston: Bedford-St. Martin's, 1999. 97. Pack, Robert. "Frost's Enigmatical Reserve: The Poet as Teacher and Preacher." Modern Critical Views: Robert Frost. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 10. Thompson, Lawrance. Robert Frost: The Years of Triumph. Notes. Online. World Wide Web. 21 Jul 2000. . Wyatt, David M. "Choosing in Frost." Frost: Centennial Essays II. Ed. Jac Tharpe. Jackson: University Press of Mississippi, 1976. 129-35.

Giuliani :: essays research papers

When Mayor Giuliani first began his campaign for mayor he placed a strong emphasis on quality of life, crime, business, and education. This strategy proved to be very successful and he was appointed as the 107th Mayor of New York. As Giuliani began his term began to follow through on his promises and made several changes in many of New York’s important bureaus ("Biography of Rudolph,† n.d.). The first task that Giuliani took was that of decreasing the amount of crime that was present in New York. He implemented new strategies that have since become models that many other large cities from around the world have followed. While Giuliani was mayor, overall crime was down 57%, and murder was decreased by 65%. With these statistics, New York was recognized by the FBI as the safest large city in the world for five continuous years ("Biography of Rudolph,† n.d.). Another area that Giuliani implemented change was in the area of welfare. At the beginning of his term as mayor, one out of seven New York residents was on welfare. Giuliani started a program which would bring work to these residents and help them to become able to support themselves financially. Through this program 640,000 people were able to get off welfare and stop relying on welfare money provided by the government ("Biography of Rudolph,† n.d.). The last area that Giuliani brought change to was the area of education. Giuliani felt that this was a very important and focused on increasing money for education and bringing up standards. He helped to bring the student-teacher ratio to the lowest it had been in many years and increased available money for education by four million dollars.

Citation and European Industrial Relations

If I commit plagiarism unintentionally, it's not my fault and I won't face sanctions as I didn't copy someone else's work on purpose. Answer | Selected Answer: | False| Correct Answer: | False| | Only one of the following statements is accurate – which one is it? Answer | Selected Answer:| I used an article found on the internet for my assignment. I attributed the authors name and year of publication in my essay and added the full bibliographic details, including the date accessed, to my bibliography. | | What citation/referencing style are you required to use in assignments submitted as part of your UCD course?Answer | Selected Answer:| Harvard| | In your bibliography when listing a printed journal article, which of the following do you need to include? (Select all correct answers). Correct Answers:| Title of the article Author's name Volume/issue number of journal Title of the journal| â€Å"To adapt, appropriate, or alter the wording of (a saying or quotation) or the words of (an author or speaker) to suit one's own purpose† – Oxford English Dictionary Online (draft revision June 2006), available online [accessed 26th August 2008]. Paraphrasing allows you to allude to another’s work in your own assignments.When paraphrasing another’s work, you are required to acknowledge you are using another’s ideas to illustrate a point, and cite from where the information is sourced. When writing up my project if I change a few words with a section of text I don't have to cite it, because I have paraphrased it. Answer | Selected Answer: | False| | How do you properly â€Å"cite† the source of facts or information you've paraphrased? Check all the boxes to indicate exactly what you need to do to properly cite your sources, using the following webpage for further elp. Correct Answers:| Put an in-text reference i. e. (Author name date: page number) at the end of each sentence that contains new information from the source. Add the bibliographic information for the source (author, title, etc. ) to the reference list at the end of your paper| Quotation marks are used when directly reproducing another person’s words. They are generally used when: * The exact words are relevant to your arguments * Something is expressed in a unique way * Rewriting could cause loss of impactHow do you properly â€Å"cite† a short direct quotation of a few words in the main body of an assignment? Check all the boxes that are needed to properly cite the source of the direct quotation. Correct Answers:| Put quotation marks around the passage Put an in-text reference i. e. (Author surname, year of publication, page number) after the final quotation mark Add the bibliographic information for the source (author, title, etc. ) to the reference list at the end of your paper| Q8 How do you properly â€Å"cite† a direct quotation of a few sentences in the main body of an assignment?Check all the boxes that are neede d to properly cite the source of the direct quotation. Correct Answers:| Indent from the left-hand side of the page Type in single line spacing Acknowledge the source of the quotation by inserting the author's surname, year of publication and page number Add the bibliographic information for the source (author, title etc) to the reference list at the end of your paper| An annual report (whether in print or electronic) is defined as a â€Å"report on an incorporated company's affairs that must be sent to shareholders after the end of the financial year.Such reports contain an audited statement of the company's affairs as well as reports from the management of the company†. (From ‘The Handbook of International Terms in Economics and Business, electronic resource, accessed 30 Sept 2009)Which of the below statements is true? Answer | Selected Answer:| An annual report contains information in the same way as any other source to which you refer in your work and anything used needs to be acknowledged. | | The Web has become a popular source of information for student papers.To avoid plagiarising these sources, follow the same guidelines as print sources. Which of the following would be true of information you find on the World Wide Web or the Internet? Tick all the boxes that apply. Answer | Selected Answers: | Taking small pieces of information from the Internet and using it as my own work or in my assignments without acknowledging its source is plagiarism. I can quote from information I find on the internet or the web for my assignments as long as I acknowledge where the information came from and correctly reference it in my bibliography. | A website is an electronic medium and has its own conventions for citing, including the requirement to state the date on which you accessed the website. This ensures you are citing the most current version of the information on the site. Have a look at www. ucd. ie/library/students/information_skills/citation/harvar d. html#pageonwebsite and answer the following question. If I can’t find the authors/publishers of a website used in my assignment, I don’t have to cite it. Answer | Selected Answer: | False| You are doing an assignment on the role of the Social Partners in Irish Industrial Relations – which is the most authoritative and reliable website source to use for this assignment? Read the descriptions of each source taken from the organisation’s website before you make your decision? Answer | Selected Answer:| European Industrial Relations Observatory – â€Å" The European Industrial Relations Observatory (EIRO) is a monitoring instrument offering news and analysis on European industrial relations. †¦Ã¢â‚¬ ¦.Its aim is to collect, analyse and disseminate high-quality and up-to-date information on key developments in industrial relations in Europe. It aims primarily to serve the needs of national and European level organisations of the social partners , governmental organisations and EU institutions. EIRO is based on a network of leading research institutes in the EU†¦Ã¢â‚¬ ¦ This Committee, composed of representatives of employers, trade unions, member state governments and the European Commission, ensures the objectivity and quality of the information provided. Source: European Industrial Relations Observatory Online(2008) About EIRO, < http://www. eurofound. europa. eu/eiro/about_index. htm >Accessed 27 May 2010)| | Q13 In the main body of an assignment, an online resource will be referenced in the same fashion as a textbook or journal article [i. e. (Author, Date of Publication)]. Answer | Selected Answer: | True| | In an assignment, an online resource should be referenced in the bibliography using the following format:Author (if there is one), Year, Title of Article, Organisation/Association, website address/URL [date you accessed the website]Answer | Selected Answer: | True| |

Parental Influence on Love Life Professor Ramos Blog

Parental Influence on Love Life Growing up you are told if a child acts good or bad it’s because of their parents, and they are reflecting them. If that is so, does your children really reflect your relationship mistakes or action when they start dating out in the world? According to Karen Stephens from Parenting Exchange, â€Å"Children, in general, do tend to grow up to be a lot like their parents. Social scientists and genetic researchers have identified many cycles that loop from one generation to the next† (Stephens). In the story Never Date a Mexican by Sandra Cisnoros this is to be true. In Never Marry a Mexican the main character Clemencia talks about her mother and farther who got married in America. Her mother and farther are the average loving couple which started with a romantic encounter involving a dance. You could say that her farther swooped her mother off from her feet, â€Å"†¦ She turned around to the voice that was asking her to dance. A big show-off, she’d say years l ater† (Cisneros 71). One day Clemencia’s farther fell ill and was on his death bed. Was Clemencia’s mom there like a wife should? No, instead she was with another man. This later leads to Clemencia’s actions in her own love life. Clemencia mom states, â€Å"Never Marry a Mexican† (Cisneros 68). Clemencia’s mom first husband was from Mexico and she was from America. Clemencia mother compares her relationship to her first husband to how being married to a Mexican is unhappy. This makes Clemencia also think this way. Not only Mexicans but being married to any man. It said in the Story Never Marry a Mexican, â€Å"So, no. I’ve never married and never will.† (Cisneros 69) When she marries her new husband Clemencia feels like there is no home for her to go back too. Because her mom’s new family has taken over the house. â€Å"When she married that white man† and he and her boys moved into my father’s house, it was if she stopped being my mother† (Cisneros 73). This shows that Clemencia is saying that her affair with Owen separated their family and Clemencia’s mom is no longer her mom. â€Å"Shit! Because she knew as well as I did there was no home to go home to. Not with our Mother† (Cisneros 73). This has a direct effect on how she sees Drew and pursues him just like her mom pursues Owen, and also why she feels that it is okay possible ruin a family because Clemencia believes her mom ruined theirs. Parents are everything to children most of the time and when one of your parents are on their death bed it is a horrible time. What is the job of the other parent? It is believed the role the other parent is to be there for her kids and do all they can to make it better and at least not make it worst. What does the mom do the exact opposite for her family. She goes out and sleeps with another man â€Å"†¦ Owen Lambert, the foreman at the photo-finishing plan, who she was seeing even while my father was sick† (Cisneros 73). While her family is spending their last time with the farther before he passes away. This is similar to what Clemencia does with Drew on the night that his son is being born. â€Å" †¦ while his mother lay on her back laboring his birth, I lay with in his mother’s bed making love to you† (Cisneros 75). Clemencia and her mom are both involved into cheating, the one being cheated on both happen to be in the hospital during the act, and the one committing the act should be there for the wife or husband not doing what they are doing. Some might say this is a coincidence. I believe it is not for the reason that Clemencia sees her mom do it so why would it not be okay for her to do it also? Clemencia sates that she is a romantic but not at the same time in the text, â€Å"†¦I’m too romantic for marriage. Marriage has failed me you could say† (Cisneros 69). Her mom and farther started off happy with the romantic stuff that we all love. Things goes downhill in her parents love life and her mom cheats on her dad. Clemencia’s mom makes a lot of excuses on why she cheated. She says, â€Å"because I married to young, mi’ja.† she say, â€Å"Because your farther, he was so much older than me, and I never had a chance to be young† (Cisneros 73). Clemencia then sees that all good things come to an end and only wants the good stuff, â€Å"Just the cream skimmed off the top. Just the sweetest part of the fruit, without the bitter shin that daily living with a spouse can rend† (Cisneros 69). So that is why Clemencia states that she likes her men barrowed which means that whatever man that she is messing around with belongs to someone else, â€Å"Borrowed. That’s how I’ve had my men†¦.† (Cisneros 69). This is because she learned from her mom because she was with another man why her husband was dying in the hospital and she never has to get hurt like her dad and his family. How hard we try not to we seem to start to copy are parents in some way. If your daily influence was cheating and not happy with their relationship don’t you think that would affect your romantic choices on life. This is what happened to Clemencia, because she learned from her daily influence growing up and then lead to her choices of her love life. You won’t notice the things that you learn from your parents, but at the end of the day we represent them in some way. We can learn and repeat good or bad things from our parents on what to do and not to do. Clemencia took her mom’s cheating on her dad in a negative and positive light. She learned about relationships, to not to get into one because you will get hurt, and cheating or being with someone cheating is okay. That is what life lessons Clemencia took from her mom. Cisneros, Sandra./Woman Hollering Creek and Other stories./New York,Vintage,1991 Stephens, Karen. â€Å"Parents Are Powerful Role Models for Children.† Parenting Exchange, 2007, easternflorida.edu/community-resources/child-development-centers/parent-resource-library/documents/parents-powerful-role-models.pdf.

Dementia

Dementia University of CanberraFaculty of HealthDiscipline of Nutrition and DieteticsEXTENSION REQUEST FORMRequest for extensions must be made prior to the due date and supported by a medical certificate, counselling certificate or other appropriate evidence.If an extension is granted, this form will be signed by the Unit Convenor.Keep a copy of the form for your own records and attach the original form to the back of your assignment.Student Name:Mona SharmaStudent ID:3065807Name of Unit:Nutrition and DiseaseUnit No:8255Name of Assignment orAssessment Task:Dementia EssayDue Date:26/09/14Tutor's name:Ms Nerida VolkeTutorial time:3:30-5:30 ThursdaySignature of Unit Convener:Cathy Knight AgarwalDate of Approval:24/09/14This assignment is now due on*Friday03/10/145:00pmDayDateTime*Penalties will be deducted as per the Unit Outline if the assignment is not received by the above date.Deutsch: Titelblatt des dritten Bandes der Essais ...Further information on the prizes, including the judging criter ia will be distributed in tutorials and on Moodle.Instructions:"Dementia is a mental health disorder that is common in the elderly and has been associated with poor nutritional status."Discuss this statement providing evidence for nutrition-related factors associated with the development of dementia and translate this evidence into prevention strategies for this disease.

5 Reasons Why The Future of Healthcare Jobs Are Bright

5 Reasons Why The Future of Healthcare Jobs Are Bright Job seekers are looking to the healthcare field as one of the fastest growing occupational sources in the United States. Over the years 2012 to 2022, healthcare-related jobs are expected to account for one of the highest sectors in job growth, according to the Bureau of Labor Statistics. Not since 2008 has the hospital industry made the number of jobs available as it has since the last quarter of 2014. Aside from hospital workers, employees are needed to fill positions in physician’s offices, urgent care clinics and home healthcare jobs. A convergence of events has made this an exciting time if you are seeking a job in healthcare. That being said, here are 5 reasons why the future of healthcare jobs are bright: 1.  Increasing Population of Elderly PeopleAmerica is growing older, and baby boomers are reaching a time when they require medical services such as geriatric medicine. For an increasing number of older Americans, home healthcare is required. Increases in mind-alterin g diseases such as Alzheimer’s, diabetic-associated problems and cardiac disease raises the demand for healthcare providers. In addition, with an emphasis on maintaining a healthy lifestyle, older Americans are visiting their doctors and becoming involved in wellness programs, all of which require trained professionals to meet the demand. Ancillary services such as those that provide durable medical equipment are also increasing.2. Better Healthcare AvailabilityWith the passage of the Affordable Care Act, more Americans are gaining access to healthcare services. Under the ACA, the insured are able to visit the doctor, have their eyes examined and get laboratory tests done. This means that increasing numbers of optometrists, physicians, physician’s assistants, nurses and laboratory technicians are necessary.In the next 10 years, the population is expected to grow by nine percent in the United States, increasing the need for more healthcare providers and personnel. In ad dition, with better medical care for chronic conditions, such as kidney disease that requires continuing treatment, the expansion of dialysis centers will require trained technicians.3.  Evolution of Healthcare RecordsAs healthcare reform is implemented, paperless medical records are replacing paper charts. Hospitals, medical offices and insurance companies are turning to electronic medical records. This relies on transcriptionists, computer experts and technicians to help bring about the transformation and maintain the records.4. Wellness ProgramsMore businesses and facilities are offering wellness programs. This is in line with the recognition that wellness is about more than medicine. Nutritionists, therapists and others are finding jobs in this proactive addendum to routine healthcare.5. Increased Jobs in the Hospital SectorAlthough the economy began to recover after March 2010, hospitals were not adding jobs. That changed in 2014. In the last quarter of that year, 100,000 job s were added, according to the Bureau of Labor Statistics. This surge is expected to continue with approximately 28.1 percent growth in ancillary healthcare jobs accompanied by a 21.5 percent growth spike in the number of medical providers.According to Forbes, healthcare jobs have grown exponentially, and the growth does not seem to be slowing. Job search services such as TheJobNetwork are available to help you look for opportunities in the burgeoning healthcare field. This free service is easy to use and provides alerts via email to let you know when healthcare jobs are available.

The Civil Rights Act of 1964 Research Paper Example | Topics and Well Written Essays - 1250 words

The Civil Rights Act of 1964 - Research Paper Example Discrimination based on Race, Color, religion, and nationality In the beginning of 1960s, most Americans knew the potential of having equal protection was to be fulfilled in the fourteenth amendment. There was a debate in the three arms of the government and the public on whether the constitution enhances equal protection to all American workers, but civil Acts has been able to protect American workers from being discriminated based on color, religion, race, and national origin. It is, therefore, unlawful to deny equal employment opportunity to an employee because of his race, or even perceived race, or race-linked characters such as hair color and facial features, or because the individual is married to or has an association with another person of a particular race and color. This law also extended non-discrimination protection to workers who are disabled. There have been attempts to enact the legislation to protect lesbians, bisexual and gay workers from discrimination but the Cong ress has failed to protect workers from discrimination based on sexual orientation. ... Sex was added in the law to protect Alice Paul who was a woman. Section 703 part A declared it unlawful for an employee to refuse to hire or even discharge a worker with respect to the worker’s terms of service, compensation, or any privilege of employment because of the individual’s race, national origin, color or religion. Final bill that was passed allowed sex to be one of the considerations especially when the sex of the worker was a bona fide qualification for an intended job. EEOC was later created under Title VII for implementing this law. Recruiting, Hiring and Advancement Section 703 Part A protects workers during hiring process, and it states that it is unlawful to discriminate an employee with respect to compensation or any other privileges of employment. Any job requirement should be applied in a uniform and consistent manner to all persons regardless of the race and color. Moreover, a job requirement should without putting in place job performance or needs of the business; otherwise, it will be unlawful if the specific requirements will exclude persons of specific race and color in a significant way than others. For instance, an employer who solicits applications from applicants of the same race and color, or applicants with a specific education background which may not be important for the performance of the job, or even testing the job applicants for knowledge or abilities when the job performance is not important. In other circumstances, an employer may require racial information of an applicant for having affirmative action. To obtain information relating to race without discriminating the employee is by using separate forms or

What is so fascinating about the centromere in chromosomes Essay

What is so fascinating about the centromere in chromosomes - Essay Example If situated in the middle part, it is a metacentric chromosome. A distance slightly away and further away from the center it is a sub-metacentric and acrocentric chromosome respectively. A centromere is important in cell division, in a process called mitosis (Genetic Science Learning Center, 2012). During mitosis, there is cell division. If the chromosomes do not reach the correct destination, the process of mitosis fails. This means that cells cannot divide properly without centromeres. Centromere is a region of specialized chromatin where chromatin refers to the DNA carried in chromosomes. It serves as a site for sister chromatid attachment during mapping in cell division. The fascinating about it is that the centromere is very small, but without it, the process of mitosis fails which could lead to chromosome instability or cancerous cells. The field of study of centromeres has many surprises not yet discovered. Nothing much was known about the centromere until recently other than it being the part holding two sister chromosomes. Now scientists know that it is the most crucial part in mitosis. The centromere protein is being studied and how different amounts affect the cell division. It will be interesting to see discoveries in this

Disaster Preparedness Essay Example | Topics and Well Written Essays - 500 words

Disaster Preparedness - Essay Example The easiest way to help the situation out would be to enter the recovery stage in which aid can be given to victims on a priority basis instead of focusing on mitigation for which time seems to have passed. The first step would be to get drinking water supplies to the area since a lack of clean drinking water can only make the situation worse. In fact, medical supplies can be rationed for a while but drinking water simply can not be because people might start using unclean supplies of water which could lead to more problems in terms of the health situation. The second step would be to move out those individuals who have serious injuries and to begin treating less seriously injured victims on location. Later on in the recovery phase the rebuilding process can also be started. The difference between mitigation and preparedness is simply defined by the roles individuals play in those situations. In mitigation, the team tries to prevent the event from happening or reducing the negative effects if the situation is unpreventable (Wikipedia. 2007). For example, the construction of dams to prevent floods is mitigation for the long term while identification of present risks which might have developed in a disaster situation can be seen as short term mitigation. When it comes to preparedness, the management team focuses on preparing communication tools, establishing command controls and getting the necessary means for support to the people who have been affected by a disaster. Preparedness also involves planning with local resources such as healthy individuals and volunteers who can help with keeping a semblance of order (Wikipedia. 2007). However, professionals who are trained for the management of the disaster serve as the key to being

Competitive Profiles Matrix of Walmart Essay Example | Topics and Well Written Essays - 500 words

Competitive Profiles Matrix of Walmart - Essay Example However Kmart has emerged as the main competitor to the Retailer (Houston, 2006). Company Strengths Compared to Kmart, Wall Mart operates in more countries and this gives it a larger market space that results to high sales turnover. While Wall Mart is based in 14 countries, Kmart is only based in 5 countries. Shopping in Wal -Mart is convenient, Wal -Mart stores are equipped with almost everything a customer would be searching for under one roof, a customer has the liberty and privilege to shop for everything from one point and during any time of the day. The numbers of products offered by Wal Mart are more varied compared to Kmart’s, this gives it a differential advantage, keeps Wal-Mart ahead of it. Wal -Mart goods are low, this is attained because the Retailer has entered into huge contracts with suppliers like MacDonald’s and Disney enabling it to get substantial discount, more over it buys products in mass attracting quantity discounts. Having a cost advantage over Kmart and other firms in the same industry gives it a higher ranking. This aspect enables families to save on money, some of the items that are sold at a cheaper price compared to other supermarkets are; sugar, fruit, vegetable and soda.

Research Paper on Criminal Profiling Example | Topics and Well Written Essays - 2000 words

On Criminal Profiling - Research Paper Example This approach is used by professionals in the criminal justice system in identifying and capturing criminals. Often, criminal profiling is conducted by the forensic psychologists who provide criminal profile to the police departments to help in apprehending of the criminals (Kocsis, 2010). Statistical evidence, psychology, and crime scene analysis are combined in developing a personality type that fits well with the committed crime. Criminal profiling is in most cases used in helping investigators to apprehend serial killers and psychopaths who may otherwise go free (Canter, 2004). In addition, it helps in catching other types of offenders such as rapists and arsonists. The approach helps to label the offenders or perpetrators as disorganized, organized, or mixed. Criminal profiling is not only essential in finding potential offenders, but also in narrowing down the offenders’ list already compiled by the police (Devery, 2010). This paper will discuss criminal profiling by cri tiquing the foundations of criminal profiling and by comparing and contrasting inductive versus deductive profiling. 1) Critique the Foundations of Criminal Profiling Criminal profiling has proved to be an important tool in controlling of crime in recent years. Prior to the inception of criminal profiling, criminal investigators mainly relied on the physical evidence to identify and apprehend criminals (Holmes and Holmes, 2009). However, this changed after the inception of criminal profiling that provided advanced techniques in developing theories and compiling evidence based on the of patterns of criminal behavior, crime scene evidence, criminal’s socioeconomic background, motives of crime, and psychological aspects of violent crime (Alison et al, 2010). The foundations of criminal foundations since its inception aimed at detecting and classifying the major behavioral and personality characteristics of a person based on the crime analysis or the crimes that have been committ ed (Holmes and Holmes, 2009). The first foundation of criminal profiling is determining offender characteristics by using the process of assimilation phase where all the available information relating to crime scene, witnesses, and victim is examined. Police reports, autopsy reports, witness statements, victim profiles, and photographs of the crime scene are important aspects of this process (Kocsis, 2010). Criminal profiling is also founded on the principle of classification which involves integration of collected information into a framework that classifies the offender as organized, disorganized, or mixed. Organized offenders are those that plan their crimes, leave little forensic clues or evidence, exhibit advanced social skills, and display some element of control over the victim through the use of social skills (Canter, 2004). On the other hand, disorganized offender is the one that exhibit few social skills, has haphazard behavior, attempts to avoid detection, lack planning, impulsive, and the offenses committed are deemed opportunistic. Additionally, integration of information would classify the offender as mixed offender who exhibits some elements of organized and disorganized offenders (Alison et al, 2010). In addition to classification, criminal profiling is also founded on the notion that there is need for the reconstruction of the crime behavioral sequence. Following classification

Competitive Profiles Matrix of Walmart Essay Example | Topics and Well Written Essays - 500 words

Competitive Profiles Matrix of Walmart - Essay Example However Kmart has emerged as the main competitor to the Retailer (Houston, 2006). Company Strengths Compared to Kmart, Wall Mart operates in more countries and this gives it a larger market space that results to high sales turnover. While Wall Mart is based in 14 countries, Kmart is only based in 5 countries. Shopping in Wal -Mart is convenient, Wal -Mart stores are equipped with almost everything a customer would be searching for under one roof, a customer has the liberty and privilege to shop for everything from one point and during any time of the day. The numbers of products offered by Wal Mart are more varied compared to Kmart’s, this gives it a differential advantage, keeps Wal-Mart ahead of it. Wal -Mart goods are low, this is attained because the Retailer has entered into huge contracts with suppliers like MacDonald’s and Disney enabling it to get substantial discount, more over it buys products in mass attracting quantity discounts. Having a cost advantage over Kmart and other firms in the same industry gives it a higher ranking. This aspect enables families to save on money, some of the items that are sold at a cheaper price compared to other supermarkets are; sugar, fruit, vegetable and soda.

Social Work Essay Example | Topics and Well Written Essays - 250 words - 1

Social Work - Essay Example The latter is according to research in social work. According to (Coady and Lehmann, 2008), the emergence of the two theories is a result of outcomes that were not efficient concerning approaches in case work. These approaches were stuck according to the method known as psychodynamic. The center of focus from the relating methods is on short term and brief interventions. The link emerges from theory learning and forms a basis of ideas geared towards solving problems. The call made by the two approaches is to have workers in the social sphere to be part of service users in a joint activity. The intention will be to analyze troubles, what causes them and actions that will help address them. The person-centered theory is consequently necessary for the process of applying the above methodologies (Walsh, 2006). There is a need to have the service user to be central to the problem. Then it is vital to see the urgency of the case from their perspective. In regard to that, social workers are to be good listeners if they are to trace issues because interfere with service users. As a result, they can offer help with solutions that can help handle their problems. Task centered approach also has challenges just as other social work methods. (Rzepnicki, McCracken and Briggs, 2012) Looks at the service users and how ready they are to carry forth duties with social workers and how reasonable this is. To achieve more value, it is applicable to necessary assistance from the agency. Further, the two approaches are valuable in creating empowerment and innate approach to opposing oppressive techniques. Therefore, the inclusion of a new set of skills will improve the capabilities of the service users. That will allow them to handle the present situations and more so upcoming state of affairs that portray oppression and difficulty. There are many factors that influence the practices in social work that require the inclusion of

Explore the presentation of women in Much Ado about Nothing Essay Example for Free

Explore the presentation of women in Much Ado about Nothing Essay Explore the presentation of women in Much Ado about Nothing The women in the 1500s were always expected to do things such as taking care of the family not working outside of their houses and always seen as possessions, not people. As in Shakespeares time they were seen not heard. Shakespeare used this as a theme in him novel, Much Ado about Nothing, and the character Hero in particular portrayed the typical woman. The typical woman was modest, convectional, reserved and many women were pressured to be exactly like her. There are many other ways of which women are presented in this 1599 play about love and the deception of appearances. The play was very popular with the audience and was a comedy. Women who had a high status were usually linked with honour. Hero is an example of this as her father, Leonato, is a successful character and has high status. He is described as a, honourable father, which means that if she was to be, unfaithful, to Claudio then her whole family would go down in status and she Hero would be seen as an unclean creature now worth nothing. Heros overall presentation is a typical woman and is used as a plot device to move the story along, so she is valuable but her value is not recognised. An example of this is when she furthers the plot when she is, unfaithful, to Claudio. Hero is a possession to be passed on from father to husband as the society was patriarchal and the women were dominated by men and were assets to bargain. In the wedding scene Hero hardly says anything in her defence, and what she does say are only in one line blocks, is my Lord well that he doth speak so wide? She is not saying that he is wrong, but just asking him to rethink what he is saying. This shows us that she is a typical, modest woman and cannot stand up for herself. When Hero is accused of being unfaithful to Claudio, her father doesnt defend her like a typical father would do today, but he says, do not live Hero, do not ope thine eyes, Leonato is ashamed to be linked with his daughter and basically says that he wants her to die. This is not how women should be treated. They have no voice and people would believe a mans word over a womans. Hero is seen as a, plague right well prevented, which means she is no longer any use to Claudio and is a plague on him. Once women had lost there virginity to a man when they were not married, they were seen as useless and unclean, a woman would not be able to get a husband and would be put in a nunnery or kept indoors. Honour is linked to virginity because then the women were not worthless and so that they could be married to someone of high status. Claudio thinks Heros appearance is deceiving him and he ruins her life as she had ruined his, thoughts of harm. He ruins her life because now people think that she is unfaithful, rotten orange, she will be worthless and kept indoors. Another example of Hero as a typical Elizabethan woman is at the party when she gets proposed to. Hero is told what to say to her marriage proposal and has no choice in what to say. Beatrice even prompts her on what her actions should be, speak cousin, or if you cannot, stop his mouth with a kiss. Womans sexuality was controlled by men. Hero would be like any other good typical wife in Elizabethan times, she, would do any modest office. She is quiet and chaste and conforms to the norms of the society. Hero is very predictable, again like the typical woman, now going to kiss Claudio, Beatrice prompts her on her actions. In contrast Benedicks and Beatrices relationship has more equality and they come across as comfortable with one another as they use, you , and, your, as apposed to, thee, and, thou, as Hero and Claudio use. Beatrice is presented in a very different way to Hero. Beatrice is presented very openly. All of her emotions are shown and she always says what she thinks, the commendation is not in his wit, but in his villainy. This shows us that Beatrice is a very plotting and witty character who is in control of the situation. She is an independent woman, who was not like how women in Elizabethan times were presented, she was like Queen Elizabeth. Hero and Beatrice are complete opposites. Beatrice doesnt want any man to rule her life, in marriage, so takes an independent look to things. She doesnt want a husband because she wants to remain like she is, I had rather hear my dog bark at a crow than a man swear he loves me. Her strong voice is a strong comparison to Heros silence; it makes them seen very opposite and is not the norms of Elizabethan society. Because Beatrice is so independent, she uses her wit to stop her from getting hurt, so I would not he should do me, my Lord, lest I should prove the mother of fools. It shows that Elizabethan women were quite vulnerable. The love that Benedick has for Beatrice is true love, this gives Beatrice the power to manipulate him, and she tells him to, kill Claudio, because she has to rely on a man to carry out what she wants to be done. The women in those times could not carry out a duel with someone else, as it was no, expected, of them to do that and they had to conform to the typical woman, like Hero. Beatrice shows her frustration when she says, O God that I were a man! I would eat his heart in the market place, shes saying that if she was a man she would kill Claudio herself so makes Benedick chose if he looses a friend or love. Beatrice shows that she can be a domination person when she cuts Benedicks sentences short, Beat-, then she says, Princes and Counties! Overall I think that the women in, Much Ado about Nothing, were pressured into being quiet, chaste and not seen, like Hero. Beatrice is the total opposite and has her own strong-willed, independent mind. Men and women were not treated as equals and men had so much more power and freedom and saw the women as possessions not wives. Hero resembles the perfect presentation of what a woman should be like. Beatrice does not because she is not quiet and is not told what to do, she is different, she is stubborn and will do things her own way.

Dexter Opening Sequence | Analysis

Dexter Opening Sequence | Analysis In this assignment, I analyse Dexters opening sequence by employing semiotic tools and interpret the intended meaning in the polysemic signs which anchor to the connotative associations in the narrative structure of this generic text. I have opted to carry out a semiotic analysis of Dexters opening credits that airs on premium cable, Showtime. In order to develop an unequivocal semiotic analysis, the meaning of the terms and different aspects of semiology must be made clear. There is a set of analytical tools used to examine a media text such as a sign, a signifier and a signified, iconic, indexical, symbolic, polysemic, intertexuality, codes, paradigms and syntagms. Semiotics is the study of how signs make meaning while a sign could be anything that represents something else. The signifier is the sign itself and the signified refers to the mental concept. Iconic describes a sign which resembles the signified whereas Symbolic refers to a sign which does not resemble the signified but is purely conventional. Indexical represents a sign which is innately connected in some way to the signified. Paradigm refers to a set of signs that are put together to induce meaning. Syntagm, on the other hand, is the term used to d escribe the construction of a sequence of signs in a particular relationship to one another. A media text containing many meanings is known as polysemia and its existence in relation to other media texts is called intertexuality. Now it is feasible to delve into the semiotic analyses of Dexters opening sequence as the basic terms of the semiotics are comprehensible. One of Barthes arguments in Rhetoric of the Image is that all images are polysemous; they imply, underlying their signifiers, a floating chain of signifieds, the reader able to choose some and ignore others (1977, p.32-55). The narrative structure of the opening is filled with polysemic codes where the paradigm of signs are combined to show a man going through his morning routine, the interpretation of the coded message actually convey a different meaning depending on the analysis of the syntagmatic relations of the signifiers. The signifiers not only represent their denotation but also contain malicious belligerent connotations leading the audience to an entirely different signifieds or notion of discernment based on their construal. The genre is the crime and suspense drama series as the use of verbal rhetoric and paradigm is particular of this type of generic text. The title scene of Dexter is a complex combination of signs where every element is signifying the message of murder. This view is supported by Fiske (1990, p.40) who states: The conveyance of messages takes place through the development and use of codes, the form and existence that these take depends on the society and culture within which they operate. The blood drops are an indexical sign which has connotation of murder. The title Dexter is an iconic linguistic sign written with blood stains spewed across it. The typography is indicative of murder and crime, using the Soda Script font in red which is yet another signifier. It contains connotative value as its signifieds are danger and devil that is usually depicted as coloured red and wearing a red costume in both iconography and popular culture. Further association of the red colour sign connotes to the phrase caught red-handed, meaning either caught in an act of crime or caught with the blood of murder still on ones hands. It also sets a tone of violence which could be interpreted as a significant characteristic of the show. By deciphering these codes we can construe the intended meaning of the media text. In regards to coded messages Robert Innis (1986, HYPERLINK http://www.aber.ac.uk/media/Documents/S4B/sem13.html#Innis_1986p.88) writes that an articulated code has a vocabulary of basic units together with syntactical rules which can be used to generate larger meaningful combinations. The very first shot in the opening scene shows a mosquito sucking blood out of the mans arm that he then slaps and kills. The mosquito is a signifier and signified is it sucks blood. It denotes to the viewer that killing a mosquito is good. The close up facial expression of the man is a presentational code after he kills the mosquito a subsequent self-satisfied smile spreads on his face. When you interpret the coded message being used you get a connotative implication that this is a man who likes killing or that is how he starts his daily routine. The narrative structure of the text also employs syntagmatic value by the linking of signs from paradigm sets for an intended meaning. The one scene shows the man using a dental floss which is a signifier and its denotative of removing food and dental plaque from teeth. He wraps it around his fingers tightly that we can see the fingers areas turn white which connotes to his use of strength and force. In the next shot we see a close up of hi s neck which consists of syntagmatic relationship signifying connotative aspect if we compare it with preceding and following shots. Subsequently the next coded message is a close up shot showing a rope swaddled around the hands that is being pulled making the blood rush to the sides and turning the area around the ropes on his hands turn white. These syntagmatic signs consist of coded message and rely on the intertextuality of the text. Kristeva referred to texts in terms of two axes: a horizontal axis connecting the author and reader of a text, and a vertical axis, which connects the text to other texts (1980, p.69). The interpretations of the meaning of these juxtaposed coded signs rely on the readers previous experience of seeing strangulation scenes in other texts. After examination and coalesces of the signifiers and signifieds in the following shots, its denotative of a man clearly tying his shoes in the morning. The aesthetic codes and conventions used to show a close up shot of a grapefruit being sliced contains polysemic signs. The paradigm method in which the slow motion and graphic slicing of the grapefruit splatters the juice is denotative but also operates indexically indicative of blood spatter at a connotative level. The extreme close up shot of the grapefruit is a sign which resembles distorted flesh. The close up scene of opening the shower null with force making a fist and the shot of his biceps are metonyms of his vindictive personality which signifies his use of force, strength and power. There is an extreme close up shot of slicing of the meat which is still wrapped in a plastic bag connotes to a corpse in a bag. In this context, signifiers not only represent denotation but also carry connotation leading the audience to different signifieds. The visual rhetoric of the man when he is looking at himself through the mirror is a blurred close up shot which is an artifice of connotation. With regard to media artefacts Long and Wall (2009, p.40) stated that a text is manufactured or constructed out of elements of language and existing meanings. The deliberate blurring of his reflection on the mirror presents us with a constructed signifier. The blur is a symbolic sign which distorts the vision, making it harder to identify anything or anyone. The blur could signify the mans secrete persona as his facial features are obscured. Furthermore, it connotes to the implication that he is hiding a dark secret or his true self and does not want to be perceptible. Serial killers are invisible: they look like anyone else is, they could be anyone else. At the denotative level of the syntagmatic structure of the scenes we see the man simply putting a white t-shirt on, however, these coded signifiers also anchor to the connotative signified. The codes and conventions employed anchor to the intended meaning thus exhibit possible polysemia of the signs. The polysemic visual signifier is a symbolic close up shot of the mans face where he is pulling the t-shirt tightly over his head which provides anchorage to the connotative association of a bag over a suffocation victim. The conventions used to provide a connotational framework at this echelon is a cultural code. The big close up shot of his face is an indexical sign and denotative of him trying to catch his breath and reinforces the polysemic connotation of suffocation. The polysemic analysis of the contours of his face emerging from behind the stretching fabric could be interpreted as him being the victim or his close connection with the murder or crime. The purposely use of the sign s has connotative implications that he could be a victim or he could be a criminal and predator who commits the murders. At a mythic level we understand this sign as activating the myth of murderers: Most killers lead lives that appear normal to anyone in the general public. Connotatively, the semiotic analysis of these coded signs interpret the simple relatable morning rituals of the man who takes pleasure in cutting into objects and cooking things that could have been alive signify the delight he gets in killing living and non-living things e.g mosquito, fruit, meat. The narrative structure of this text is a superb paradigm composition of signifiers and signifieds that has polysemic signs which once decoded connotes to menacing and destructive meaning. The rhetorical manner in which he holds his neck in the shaving scene is a symbolic sign containing coded message of strangulation. The drops of blood from the shaving accident are signifiers and the implication of murder is signified. Subsequent combining of signifiers and signifieds in a sequential close up shots denotes to a man eating an omelette which also anchors to the connotative meaning of the signifiers. The razor-sharp knife he uses to slice the omelette is a signifier. Even the black colour of the sharp knife is a coded signifier. We can interpret the polysemic meaning of the metaphorical sign of knife taking into account that it is not a bread knife which is generally used. The knife symbolises murder and the colour black stands for death, enigma, and pain. The red liquid is a signifier and the ketchup is signified. However, employing analytical tools of semiology we can interpret the connotative meaning of calculated use of the fluid to represent blood. The use of ketch up instead of mayonnaise or sauce is a premeditated sign. The signs have connotation of obsession with blood of the main character of the show which signifies that he could be a killer or he is closely associated with the blood and criminal activities. Moreover the analysis of indexical sign of blood epitomise the symbol of life or of taking it. The close up shot towards the end is a signifier where we get to see the clear view of Dexters face for the first time which abstracts him from the context and places the main focus on his face and presentational rhetoric of the text. The facial expression on his face is denotative and also connotes to a disturbing underlining meaning as he looks us in the eye. The shot lingers for just a little too long which provokes uncomfortable and agitated reaction and connotes that the man is hiding a dark secret. The suggestive sly smile spreads on his face that connotes his devious, vicious and cunning personality traits. It also connotes to the ability of the man to present himself as a normal face to the world but underneath he knows he is hiding his true nature from the world. The most common nonliteral sound to accentuate character personality or emotion is music. (Sonnenschein 2001). In this generic text, the presentational rhetoric is employed in encoding the non-diegetic music to convey the connotative meaning of playfulness and ominous. The music and digenetic sound evoke emotional and dramatic reaction through a combination of its elements: rhythm, melody, chords and instrumentation. The music signifier contains sassy and sinister horns that punctuate the visual signs in the paradigmatic narrative structure to direct our attention and induce particular meaning. For example the blood drops falling on the sink which connotes to a more sinister meaning in this context. This clearly relates to the Saussurean analytical division of the sign into a sound-image (signifier) and the mood of the generic text is signified. This notion is further supported by Cook (1998, p.8) who writes By working with the image the sound seeks to explain the events, emotions an d meaning, to transfer its clarity of meaning to the other. The diegetic environmental sounds aid in accentuating the actions of the character and anchor to the connotative meaning of the signifiers. The music and sound are very successful in providing a multi-accentuate meaning to the text which connotes to the menacing, sinister, mysterious and ambiguous characteristics of the man and the generic text. Gibbs (2002, p.82) articulates Mise-en-scà ¨ne enables you to anchor your understanding of a film In this text mise-en-scà ¨ne of the narrative structure of lighting, actor, cinematography and camera makes possible a series of suggestive meanings. The careful use of paradigm and syntagm in the narration abet us to decode the connotative association and experience nonliteral meaning as well as literary one. The paradigm use of graphic and gritty nature of close up shots in the entire narrative anchors to the connotation of intimacy, closeness, asphyxiatation, leaving no room for the viewer to breath. With regard to Close-Up shot frames Munsterberg (1970, p.33) writes The close-up heightens the vividness of that on which our mind is concentrating on. Editing, extreme CU frames, lighting, sound, and swiftness of the images reveal polysemia with notion of perception. Every signifier is polysemic, emotionally poignant and revealing. The indication of fear, concealment and murder is the ultimate goal of each scene. The intensity, saturation, hue and depth of colours play a significant role in the syntagmatic structure of the text anchoring to dark, mysterious, fiend mood. The enhancement of the colour red directs our attention on this particular element of the composition and also connotes to a more sinister meaning. The long shot of the man when he is leaving is a sign and alteration in the tone of the light also has polysemic meaning as it renders our own notion of vision (and judgement) as unreliable or at least questionable. The purpose of the change in the lighting signifies that the man leads a double life or he has two personalities. When he is alone in his room he is himself as the tone of colours are saturated presenting a darker and baleful disposition of the man. But once he is outside the use of cheerful morning bright colours reinforces the connotation of the man leading a double life and keeping a secret. The nod he gives to the camera or audience is a sign which signify his ackno wledgement that we know his secret. The question arises that if he is portrayed as an antihero seeing that he is the main character of the show and has connotation of close associated of blood and murder. It also fortifies the myth of killers that the murderers could be anyone at all and are quite indistinguishable from ordinary people as we see the narrative structure following the man doing daily rituals with polysemic relationship. (Cameron Elizabeth 1987) The rich use of symbolic metonymies in the narrative structure to create malevolent connotations out of a denotatively peaceful routine which we can all relate to makes this media text fascinating to analyse semiotically. The codes and conventions used in the rhetoric construe syntagmic relationship which instantly conveys one sign or denotation to the audience but semiotic analysis of these signs decipher the true intended meaning. At the connotation level all the visual symbols are interacting to create a sinister, darker, destructive notion of perception which insinuates murder. REFERENCES: Barthes, Roland (1977), The Rhetoric of the Image in Heath, Stephen (Trans) Image, Music, Text. New York: Hill and Wang. pp. 32-51 Innis, Robert E. (1986), Semiotics: An Introductory Reade. London: Hutchinson. pp. 88 Kristeva, Julia (1980), Desire in Language: A Semiotic Approach to Literature and Art. New York: Columbia University Press. pp.69 Long, Paul and Wall, Tim (2009), Media Studies: Texts, Production and Context. England: Longman. pp. 40 Sonnenschein, David (2001), Sound Design: The Expressive Power Of Music,Voice and Sound Effects in Cinema. USA: Michael Wiese. pp. 178 Saussure, Ferdinand de (1974), Course in General Linguistics. London: Fontana. pp. 128 Cook, Nicholas (1998), Analysing Musical Multimedia. London: Oxford University Press. pp.8 Gibbs, John (2002), Mise-en-scà ¨ne:Film Style And Interpretation. London: Wallflower Press. pp.82 Munsterberg, Hugo (1970), The Film: A Psychological Study. New York: Dover Publications. pp.33 Cameron, Deborah and Frazer, Elizabeth (1987), The Lust To Kill. Cambridge: Polity Press. pp.158

Essay --

InterContinental Hotels Group PLC (IHG) Holiday Inn Chris Elder Baker College Holiday Inn (IHG) Holiday Inn purpose of business InterContinental Hotels Group (IHG) was created in 2003 from which the Holiday Inn brand is overseen. Holiday Inn’s are located world wide in 100 countries with over 4,600 hotels (IHG, 2014). Holiday Inn provides a service to their over 100 million guest nights each year customers and currently have over 47 million members enrolled in the IHG rewards club and rank â€Å"highest in satisfaction† in their category (IHG, 2014). IHG can be found on the stock market and has publicly offered stock since 1967. In 2013 IHG showed a net income of $237.99 million and is currently a profit operating company (Market watch, 2014). In 2013 over 67% of gross sales were conducted electronically through IHG web sites and affiliates (IHG, 2014). History of Holiday Inn In 1952 the first Holiday Inn was built by Kemmons Wilson and was located just outside of Memphis Tennessee (Orrill, 2014). Customers knew exactly what to expect when arriving at Holiday Inn because each included the same features and amenities. Inspired by a 1951 road trip Wilson pictured a chain of affordable fresh lodging along major freeway exits (Orrill, 2014). Wilson’s first hotel had 120 rooms. Each hotel room had television, air condition and telephone. Each hotel had an outdoor swimming pool and children under 12 stayed free (Orrill, 2014). In 1956 a $76 billion highway development offered Wilson the opportunity to expand (Orrill, 2014). Wilson recruited investors in 1953 and began offering stock publicly in 1967 for the chains ongoing expansion (Orrill, 2014). In 1967 Wilson opened his first European hotel and was the first hotel chain to surpa... ...the government requirements of the US Sarbanes-Oxley Act and rules of the NYSE and are also applicable to it as a foreign private issuer (NYSE, 2014). Since IHG is a foreign private issuer it is required to disclose any important ways in which IHG’s corporate practices are different from those of the US companies (NYSE, 2014). These are as follows: Basis of regulation, independent directors, chairman and chief executive officer, committees, non-executive director meetings, shareholder approval of equity compensation plans, code of conduct and compliance certification (NYSE, 2014). Each year all Chief Executives of any US company must confirm to the NYSE that he or she is not aware of any violations by their company with regards to NYSE corporate governance listing standards (NYSE, 2014). These standards in the most part drive business decisions within the company.

12 Angry Men Essay -- 12 Angry Men, movie, film

Twelve Angry Men is a classic movie depicting how one determined leader can alter an entire crowd. Through dedication, curiosity, and the pursuit for the truth he is able to persuade a group of twelve to second guess even themselves. Within this heterogynous group are a dozen different personalities - some of which were leaders and most of which were not.   Ã‚  Ã‚  Ã‚  Ã‚  The strongest leader in this movie by far is the Architect in the White Suit. Right off from the beginning at the original vote the Architect stated clearly his position in the matter. Against the rest of the group he strongly held his ground and fought for what he believed. Most people in his position would have changed their opinion immediately after realizing that he was completely outnumbered. However he continued to argue his points and reiterate the reasons why â€Å"evidence† needed to be questioned. His mind was simply brilliant. As he sat there listening to the other jurors reasoning he always found a way to prove them wrong or make them question themselves. Whether it was through logic, mathematical reasoning, or questioning of evidence he seemed to always wow the other jurors. His strength as a leader is that he is a natural born one. He wasn’t trying to look smart or impress anyone. He simply was doing what he was born to do.   Ã‚  Ã‚  Ã‚  Ã‚  He used both pushing and pulling tactics to influence his peers. His strongest tactic was the usage of rational persuasion. While other jurors were able to dismiss facts without consideration, he immediately noted a potential fault. Through the analysis of facts he was able to convince others to reconsider. One of the most notable discrepancies he proved was that of the witness across the street. Through common noises, known train speeds, and common knowledge he proved that the witness was anything but one.   Ã‚  Ã‚  Ã‚  Ã‚  The architect also uses inspirational appeal to convince his colleagues. He makes the other jurors consider the humanity of the situation. A mans life is at stake and he realizes the impact that his decision as well the rest of theirs will have on the man. The importance of values is portrayed. Likewise he keeps his own position non-emotional stating that he will concur with the group about the guilt, but only if they can convince him that he should.   Ã‚  Ã‚  Ã‚  Ã‚  Addi... ...vie and it completely altered the fate of the trial and the boys life.   Ã‚  Ã‚  Ã‚  Ã‚  The other leader of the film was the assistant football coach who was also the Foreman of the jury. As the film played on it became clear why he was the assistant coach and not the head one. His leadership skills were minimal. Despite his good intentions on running a smooth discussion he couldn’t do so himself. He asked for direction several times, or was told by the others what they should do. He certainly is not a leader, but was forced to pretend to be one for the duration of the trial.   Ã‚  Ã‚  Ã‚  Ã‚  Despite their differences all five leaders were critical to the case at hand. The Angry father and the Architect were essential to represent each opinion group. The Salesman was necessary to serve as head of the rest of the bored people as well as to regulate the comfortability. The Foreman was necessary in theory to control the meeting. And the Old Man was the saving grace in the entire trial. Their vastly unique leadership styles each had its own place in the movie and certainly represented the true reality of the necessity of different leaders in our environment.

Direct Marketing with Red Bull Essay

Introduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that â€Å"gives you wings†? My conclusion is that we should focus on direct marketing and use this to bring in a more diverse population of users. History In 1982, Dietrich Mateschitz became aware of products called â€Å"tonic drinks†, which is very popular in Asia. While in Asia he got the idea of marketing those functional drinks outside Asia. In 1984, Mateschitz founded the company Red Bull GmbH. After tuning the drink up, Dietrich Mateschitz, introduced his â€Å"tonic drinks† to the Austrian market in 1987. â€Å"Red Bull got off the ground in no time flat, giving people wings right from the start.† In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe. More than a billion cans of Red Bull are consumed each year. Responsibility for the unparalleled success of the world’s No. 1 energy drink is shared by the company’s employees. It wasn’t until ten years later; Red Bull charged into the United States, launching a new category of non-soda energy drinks aimed at burned out high school kids, college students, and overworked individuals. Namely, the brand power that this product has created is truly amazing. Many people in the industry may hate Red Bull, but without Red Bull there wouldn’t even be a market for the other 150+ products currently crowding the shelves. Direct Marketing Using Prints Among the many ways of connecting with consumers, direct marketing is unique and personal. While the challenges of the emerging marketplace are disruptive for the energy drink market, direct marketing could be what keeps Red Bull on top. Why? Because the need to reach consumers in a direct and measurable way is growing stronger as a result of new technologies, new consumer expectations, new competitive pressures and new demands for demonstrable marketing return on investment. Since its inception, Red Bull has shunned print advertising in its marketing strategy. Red Bull has also chosen to eliminate billboards, banner ads, taxicab holograms, blimps, and Super Bowl spots as a form of advertising. This could be very beneficial to the company. With advertising in local papers or with large events such as Super Bowl could bring in detailed numbers. Super Bowl advertising has proved to be very beneficial, with more viewers than any TV program. However, Red Bull chooses to use advertising that cost little or nothing. It is found that those affected with direct marketing are more likely to spread the word of mouth about the product. Web-marketing Campaigns and Coupons Red Bull has not also created one web-marketing campaign, nor has it nipped or expanded its product line. This could be another area to expand. Promoting the drink with web-marketing campaigns could add to the many satisfied consumers. To successfully market your Web site you need to run an on-going campaign, just as you would for a product or service. Red Bull’s website is highly technological. The site uses Windows Media player and is extremely advanced in areas, however the website, http://www.redbullusa.com/start.html, does not include an in-depth analysis on ingredients contained in the drink, nor does it expand on any of the history or events which it features. If consumers wanted to learn what was contained in the drink and how they benefit from the product, the information should not only be available, but in abundance. The website is very pleasing to the eye, however lacks the correct information needed by consumers and the correct marketing strategy to properly get the website in  the eyes of consumers. Another addition using the Internet could be banner ads. This would bring consumers to the site. Promote a free sample to not only bring consumers to the site but to also satisfy the consumer by introducing them to the product. Many just do not want to waste their money to try something new. By sending a sample, consumers can get a feel for the Red Bull. Red Bull should also promote with coupons, paper or web-based. With an 8 oz. can of Red Bull pulling $ 2.07, the company should use this to lure new and previous drinkers to the product. Student Representatives Red Bull does take advantage of some forms of direct marketing. However, Red Bull prides itself on the forms of advertising with little cost, or no cost. For example, Red Bull sets its grassroots ethic into motion with a simple, yet masterful marketing force: student brand managers. In Europe, collegiate buzz junkies have been successfully addicting friends and classmates for years thanks to a foolproof branding plan; Red Bull provides the student representatives with free cases of its energy drink and then encourages the kids to throw a party. Red Bull could also use this technique with older individuals in high stress occupations. This will not only spread the word quickly and cheaply, but to more individuals of different ages. This would allow Red Bull to expand its target through direct marketing. But with the current scare of mixing Red Bull with alcohol this could come to a halt very shortly. According to the website: http://news.bbc.co.uk/1/hi/health/1435409.stm, â€Å"The SNFA advised people to stop mixing Red Bull with alcohol and to stop drinking it after working out at the gym, until an investigation into the drink had been carried out. The warning might have come from Sweden, but it sent ripples around the world.† When there is a scare, many people avoid the product all together. This could mean bad business for Red Bull unless there is an appropriate back up plan ready. Red Bull should focus on more ways to effectively promote their products without the use of teenagers and alcohol. Conclusion With the little advertising Red Bull uses, an extra push in one of these areas could prove very beneficial for the company. Red Bull’s focus on low cost advertising may be what will put the company under. The company must first focus on the consumers and how they should be reached then use the most cost effective forms, instead of putting the cost before the consumer. With technology increasing, forms of direct marketing are becoming highly popular with not only businesses but also consumers. A spokesman for Red Bull said, â€Å"We were the original and there are a lot of people who are trying to copy us, but nobody has successfully achieved that. We still have the market share lead at 86%.† But if Red Bull can not pick up the pace with others in this highly competitive market it could be the end for this company who has been known for its marketing strategy. By adding print advertising, making minor changes to the detail contained within the site, couponing, and includ ing a web-marketing campaign, Red Bull could stay on top for yet another 17 years! Resources 1. Red Bull Energy Drink Review http://www.bevnet.com/reviews/redbull/ [Accessed 24 May 2004] Provides reviews on several drinks, including Red Bull. Reviews include taste, look and user votes. 2. Red Bull GmbH Company Profile http://biz.yahoo.com ic/101/101316.html / [Accessed 24 May 2004] Contains contact information, financial highlights, key people, industry information and top competitors for the Red Bull Company. The site does not charge compared to others. 3. Red Bull Homepage http://www.redbullusa.com/start.html [Accessed 25 May 2004] Red Bull homepage has a brief company history, contains information regarding the ingredients of the product and has information regarding sports and culture. 4. Dark Dog Energy Drink Homepage http://www.darkdog.com/ [Accessed 25 May 2004] This site contains latest news and information regarding products, the company, distributors, and partners of the company Dark Dog, one of Red Bulls competitors. 5. Red Bull in suspected link to Death http://news.bbc.co.uk/1/hi/health/1435409.stm [Accessed 27 May 2004] This site contains information regarding the Swedish National Food Administration issuing a public warning and investigating Red Bull in the deaths of three.

Impact of Social Networking over the Society Essay

Over the past few years, internet has revolutionized the way we interact with people within a society. Due to the staggering number of cell phone usurers with the facility of internet, we are able to communicate with others in new ways with more efficiency. In the same time these fancy ways of communication put ourselves in a deceiving place where it can be very harmful for our self without we being noticed it. In this article summary I mentioned what scientist speculate as negative impacts of social networking on the society. It includes how our brains assimilate to highly addictive social sites, how we compromise our security over theses websites as well as changes of our normal behaviors due to theses web sites. According to † Is Social Networking Killing You? † by Robert Mackey, In The New York Times on February 25, 2009, Susan Greenfield, a professor of pharmacology at Oxford university and the director of the Royal Institution of Great Britain, stated on a British newspaper that trend of social networking reminds her of † small babies need constant reassurance that they exists.† Been as a neuroscientist she concerns about the effects that this type of stimulations having on the brain. These technologies are driving the brain to state of a small child where buzzing noises and bright lights are a huge attraction. She expressed due to the great influence of high interaction rates with social networking sites as well as digital video games could be harmful to children’s mind. When a young brain is exposed to such conditions the brain itself starts to accustom to the influenced surroundings. For an example, social interactions conducted through screens are completely different from the real time spoken conversation. There for it is far less perilous. Even though it may not seem as an extreme issue, biologists have uncovered lack of face to face interaction could alter the way our genes work, upset immune responses, hormone levels, the function of arteries, and influence mental performance. It is not only posing health issues. It also jeopardize the personal privacy of certain individuals. Consumers of these websites think their privacy has been ensured by the high level of security settings but according to 2010 Northeastern University and Max Plank institute for software system study researchers created an algorithm to discover an individual’s personal attributes by examining the â€Å"Friends list on Facebook. † they were capable of inferring many personal traits of the certain individuals including their educational level, hometown who were chosen to conduct this experiment on. Further more BBC News reports that social networking sites create social isolation in to a certain extend over the internet. As people spend considerable time on social networking sites they are lead to a host of mental, psychological, emotional and physical problems including depression, anxiety, and somatic complaints. University of Illinois at Chicago school of Medicine animal study showed correlation between social isolation impaired brain hormones is more likely to conduct tremendous amount of stress, aggression, and mental issues on socially isolated people. Moreover there are some other aspects which can be considered as negative impacts of social networking on the society. Some people conclude by exposing to these sites more often would make youngsters with poor grammar usage, increase the risk of identity theft, decrease the productivity of the day, and provide a platform for cyber bulling which in some cases leads to suicidal behaviors. Work cited Mackey,Robert., (2009, February 24). The New York Times. Retrieved from http://thelede.blogs.nytimes.com/2009/02/24/is-social-networking-killing-you/

VISC 1004-01 Final Essay Example | Topics and Well Written Essays - 1250 words

VISC 1004-01 Final - Essay Example ree films was developed in different historical moments, all the films present the same social biases, whether it is the biases related to the relationship between the rich and the poor or the biases related to the intimate relationship between individuals of two different races. However, in all the films, the female gender seems to suffer the most social prejudices, since their choice of happiness is rarely appreciated by the people in their lives, whether their families or their friends. The Far from Heaven (2002) is a film that was developed in the 21st century, telling of the story of a love relationship that eventually becomes disapproved by the society. Cathy Whitaker is a rich woman who happens to be living in a marriage that has no happiness and no sexual fulfillment, until she comes to learn very late that her husband, Frank, was also a gay (Haynes, n.p.). In the course of her stressed life, Cathy Whitaker happens to come across Raymond Deagan, who is the son of her former gardener who is already dead (Haynes, n.p.). Due to the unfulfilling marriage that Cathy Whitaker lives in, she develops passionate feelings towards Raymond, which eventually turns into love feelings that see both establish an intimate relationship. However, considering that Cathy Whitaker is a rich woman who is courting Raymond; a black and poor man, the society applies its social biases and prejudices against the black race and against the relationship between the rich and the poor, to ev entually separate the two. Three white boys abuses Raymond’s daughter, causing Raymond to decide never to engage with a white woman again (Haynes, n.p.). The whole neighborhood is also spreading word about the unethical relationship between Cathy Whitaker, a married woman, and a black poor man, causing Cathy Whitaker to be the laughing stock of the whole neighborhood. The same script is repeated in the film Ali: Fear Eats the Soul (1974), where Emmi, a German widow in her 60s gets engaged with a

Black Criticism Assignment Example | Topics and Well Written Essays - 500 words

Black Criticism - Assignment Example As a critical theory, Black criticism single out condemnation and critique knowledge which is marked by more specific characteristic. The knowledge about racial discrimination presents itself as definite, final, and past human motivations and interests. As such, critical theory seek to destabilize such knowledge. Black criticism acknowledges that racialism is engrained within the system and fabric of American society. An individual racist does not need to so as to note institutional racism is universal in the leading culture. The theory recognizes that white supremacy and white privilege dominates the power structures, which propagates the marginalization of Blacks. Black criticism also discards the traditions of meritocracy and liberalism. Legal discourse reveals that the existing law is impartial and colorblind, nonetheless, the theory challenges this lawful â€Å"act† by scrutinizing meritocracy and liberalism as a means of self-interest, privilege and power.   Black criticism recognizes that meritocracy and liberalism are habitually stories told by those with power, wealth, and privilege. Such stories creates a wrong picture of meritocracy; every person who works hard enough can attain power, wealth, and privilege but disregarding the systemic inequalities which institutional ra cism offer. Intersectionality (examination of sexual orientation, race, class, gender, national origin, and how they interplay in various settings) in Black criticism leads to a multiple oppressions and identifies that race, in itself, cannot suggest disempowerment (Camara, 2011, pg. 63). This is a significant tenet in emphasizing that Black criticism is crucial for most oppressions facing folks of color. The theory does not commit to racism as one–dimensional approach to oppression due to the complexities of the world. An interpretation of white writing especially in racist nations illumines the level of Blacks` oppression –